So there are 6 weeks left until the Edinburgh Marathon Festival and the end of my placement.
I've registered with a few vacancy sites that are relevant to the Third Sector and have cast my net a bit wider by registering for updates on marketing and events jobs in general. One of such sites is the Guardian Jobs website and thanks to their newsletter I found out about the #TwitterJobChallenge.
You can read their explanation of the challenge here but it basically amounts to tweeting 5 companies you would really like to work for and seeing if you get a job out of it. I've been following the feed today and have seen a few different examples of this in action. Including an offer for those taking part in the challenge to get in touch with someone whose team will be recruiting soon. I tweeted them straight away and have been asked to email my C.V. So far I am loving the #TwitterJobChallenge.
I'm going to begin the challenge in earnest tomorrow as it's currently 10pm in the U.K and if I tweet a company now my tweet will disappear down their feed by the morning. I also need time to decide who I am going to tweet as there are a number of charities, pr/events/marketing companies and sporting bodies who I would love to work for. To stick to the rules of the challenge I can only tweet 5 and I think I've already used up one.
As I love social media I am very excited about taking part in this tomorrow. In the mean time I'm off to finish a job application.
If you want to join in but don't know how to use Twitter check out Socially Good's guides to Twitter.
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Monday, 11 April 2011
Sunday, 27 March 2011
Did you see John? Centre Point's advertising campaign is fantastic
While flicking through the Big Issue this week I saw Centre Point's fundraising advert. The above is a screen shot of their landing page www.centrepointroom.org.uk/john38
"John" is the young man pictured on the landing page and who features in the advert. The full page black and white advert stands out amongst the many colourful ads and John's picture takes up a good portion of the page. He is pictured underneath the heading, "Did you see John? Have a look on page 30. Did you see him? Or did you look past him and carry on with your life?"
This shocked me, as I had not seen him. I turned to page 30 and low and behold there John was. I felt a pang of guilt and then awe as this is a fantastic advertising campaign.
The advert is good because:
- It highlights the invisibility of the homeless in our society.
- It engages readers in a clever way.
- It makes potential donors feel guilty about their own behaviour.
- They have invested in a large advert to fully explain the cause.
It could be even better if:
- It had a QR code so that potential donors could log onto the website immediately through their smart phones.
I have deliberately not posted the advert. If you want to see it in print go and buy the Big Issue and help support the homeless.
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